External communications & public relations
Achievement: + 40% media coverage in 3 years
It’s a common mistake to pay for advertising (“paid media”) & neglect “earned media” coverage. If medias are willing to offer you some free coverage, why wouldn’t you take advantage on it?
Are you a responsible corporation? Let people know it – thanks to high-standard external communications.
For a non-profit organization or for a company, mastering the art of earning media coverage is a profitable talent. There is no hazard in this field: planification, quality messages, clear goals and willingness to be flexible and available are keys to improving your reputation without spending billions in advertising.
Ad Strategie will help you build your strategy, organize campaigns, distribute information and control execution.
We can also coach internal teams in order to drive efforts efficiently.
